Is Rent Growth in Frisco Outpacing the DFW Average?

Let’s clear the air. Frisco is booming, front and center in North Texas’s explosive growth. But when it comes to rent trends, is Frisco outpacing the broader Dallas‑Fort Worth region? The short answer: not right now. Here's what the latest data tells us and what it means for renters, landlords, and investors across DFW.

What’s Happening in Frisco’s Rental Market?

Rental data from across the web shows mixed signals. Some sources list Frisco's average rent near $2,983, with only a small dip year-over-year. Others, like Redfin, show significantly lower average rents, around $1,505, highlighting the challenge of comparing list prices to actual lease contracts. Another view places studio rents at $1,441, one-bedrooms at $1,356, and two-bedrooms at $1,784, all showing double-digit declines.

Despite some softening, Frisco's luxury segment is holding its ground. Studio and one-bedroom units have seen rents drop 2 to 6 percent, while top-tier properties continue commanding premium pricing. In fact, recent data ranked Frisco among the highest in the region, with median asking rents at $1,630 for one-bedrooms and $2,170 for two-bedrooms, even though those numbers were slightly down from the year before.

What’s Going On Across DFW?

Regionally, the Dallas-Fort Worth metroplex has experienced a slight pullback in rent growth, with average rents down about 1.5 percent year-over-year. Class A properties have been hit hardest, with vacancy rates around 11.9 percent. But more stabilized areas like Frisco, Allen, and McKinney, are holding stronger, hovering closer to 6 percent vacancy. Projections suggest rent growth across DFW could begin trending upward again by late 2025.

Average monthly rent across Dallas sits around $1,419, with one-bedroom units slightly higher and two-bedrooms just above $2,000. Frisco’s rents remain above those averages, continuing to reflect its premium market position.

Some of the rent pressure in Frisco is tied to rapid construction. In early 2024, the area had one of the largest shares of multifamily units under development in North Texas. With nearly a quarter of all inventory in construction at one point, the local market is simply adjusting to an influx of new supply.

Is Frisco Outpacing DFW Rent Growth?

Not quite.

Frisco’s  rental growth has leveled off. Some data shows modest dips, others suggest a flatline or slight month-over-month rebound. But overall, DFW is also cooling, which makes Frisco’s performance feel more stable than sluggish.

Even with softening, Frisco continues to lead the region in rent pricing. It just isn’t pulling ahead of the pack in terms of growth, yet.

What’s Driving These Trends?

Frisco has experienced a massive buildout in rental inventory, with the multifamily market tripling over the last ten years and nearly 35,000 new units added. Until absorption catches up, rent growth is expected to stay slow.

Between 2018 and 2023, Frisco added more than 10,000 new renter households, more than any other city in the region, but supply has consistently outpaced demand.

Luxury units and larger, family-friendly properties are still attracting strong interest, while competition among smaller units and studios is growing. Meanwhile, the overall economic momentum of the Dallas area, from corporate relocations to continued population growth, keeps long-term demand intact, even if short-term trends remain choppy.

What Does This Mean for You?

For renters, Frisco remains one of the priciest markets in North Texas. But with recent dips, especially among studios and one-bedrooms, this may be a rare window to secure a better rate or lease terms.

For landlords and investors, rising vacancies and increased competition are squeezing returns, particularly on new or high-end units. However, submarkets like Frisco could see recovery sooner than others as construction activity slows and the market stabilizes.

For Navigate Property Management, these trends underscore the importance of precise pricing, strategic leasing, and high-touch tenant placement. Our team uses real-time data and deep local expertise to guide owners through uncertain markets and reduce costly downtime.

Navigating What’s Next

Frisco’s rent growth isn’t outpacing the DFW average right now, but it’s still leading the region in overall price points. As the city continues to evolve, landlords and residents alike should stay agile. With new inventory cooling off and renter demand growing steadily, the market is setting up for a potential rebound in late 2025.

Whether you’re leasing, renting, or investing, Navigate is here to help you stay ahead of the curve.

Call us at (214) 305-9166 or schedule a free consultation to talk strategy.